![]() It’s a sign that the customer is interested in your brand and your products. That said, cart abandonment is not all bad. Practically, there can be a slew of reasons that contribute to people abandoning their carts-the most popular ones being confusing checkout processes, expensive shipping, or hidden prices. You have to ensure that the entire checkout process is accessible, else you may have to face cart abandonment. ![]() ![]() The easier it is, the more likely it’ll convert. That first step is what creates a connection, and ultimately leads to a sale. Make it easy for shoppers to add to cartįor a shopper to purchase a product, they’ve to first add it to their cart. Hey, you’ll love this: Shopify email marketing: The complete guide (top strategies & apps) 2. In this example from Pinup Girl Clothing, you can see how the email id offers access to an attractive discount (and an upgraded micro-conversion with the phone number).
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